Hi there, this is Junchao! People also call me David!

I am a strategic researcher in practice and a storyteller in heart, who:

  • Leverage system thinking to drive product strategy

  • Use iterative insights and adaptive storytelling to boost innovation

  • Foster cross-func collaboration to make user-centric decisions

I have over 5 years of experience conducting design research in academia and the industry.

Currently, I am leading research for two business units – Security Operation and Operational Technology (OT) at ServiceNow as a Sr. UX Researcher, covering more than 6 products, supporting new product development and flagship products’ adoption.

From 2021 – 2023, I was an Adjunct Professor teaching the senior capstone studio for the Interactive Media and Business major at NYU Shanghai. I launched the User Research Fundamentals course, now a core elective. Currently, I am one of the capstone industry advisors.

In 2021, I led research for Duolingo‘s China team and Duolingo English Test team, where research findings expanded the product team’s foundational knowledge of language learners’ needs and purchase behaviors in China. Research results directly helped curriculum revamp, and updates on the subscription model.

From 2020 – 2022, I worked with Professor Laura Dabbish at Carnegie Mellon University Human-Computer Interaction Institute‘s CoEx Lab as a full-time Research Associate, where I led NSF-funded research on account-sharing behaviors in romantic couples. My works were published at CHI and CSCW, the top HCI conferences. View all my publications.

In my spare time, you can find me 🚴🏼, 🥾, 🎾, 🏸, ⛹🏼‍♂️, 🏊🏼‍♂️, 99 % chance outdoors!


Some of my most recent works:

Empowering new product development with contextual empathy

#Contextual inquiries, #Field study

A customer maturity framework to help a new product team strategize

#Interviews, #Workshops, #Concept testing

Creating a playbook for GenAI success in IT SaaS

#GenAI buyer interviews, #Internal knowledge coordination